‘As page views became a priority, web editors had to decide when slideshows morph from fun novelty to craven solicitation’
|December 9, 2010|
Chadwick Matlin’s rough taxonomy of the new slideshow economy:
In May 2009, Thebigmoney.com was shouting into the void. Slate’s business site was eight months old, but it was still averaging only 50,000 page views a day, well below The Slate Group’s goal. Staff members, of which I was one, were at a loss: Where do you find an extra 100,000 page views laying around?
But then, manna descended. The tech team had finally built a way for us to publish a slideshow. Until then, The Big Money didn’t have the capability to run simple photo galleries that would earn a page view—and display a new ad—after every new click. Within days we ran our first slideshow, a visual essay about the history of credit-card design. Overnight, we found our 100,000 page views. Over the next few days, the slideshow made up 40 percent of our total traffic.
Slideshows quickly became an economic salve, and so they soon became an editorial priority. The agenda for weekly story meetings had a spot reserved to discuss upcoming slideshows. When that wasn’t enough, more meetings were held specifically to generate new slideshow ideas. Freelancers were encouraged to pitch stories that could be turned into slideshows.
Make any cento you want! But try to make it as good as you want it to be. You don’t really want Seidel’s freedom. His poems are licensed by privilege, prestige and money — lots of all three. His deliberate transgressions look like power — to poets, any use of power looks like freedom. But I just read all Seidel’s work, straight through, and I think he’s wearing golden handcuffs.
Pale Youths in Love
I remember when I was a pre-teen and they moved into a loft across the street from me in Tribeca, where I lived. And an older neighbor friend told me they were living in her building, on the top floor. I saw him at my corner deli, and on the street smoking, but never her. At night, I sometimes looked up at their windows and saw their lights on. He was not very impressive in person. Cute, but no big deal.
What is Work?
Without a written record, we cannot know with certainty how the earliest humans thought about work, but the importance of sharing food and other resources means that prehistoric work embodied at least an element of serving the needs of a community rather than just those of an individual and his or her immediate family.
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There is a trite and obvious thing to say about Iceland, and that is that it looks like the moon. Descending into the Keflavik lava fields the other day, on an Icelandair flight from Paris, I was permitted to feel annoyed and a bit superior when I overheard the virgin French tourists behind me exclaiming as they gawked at the land below: Mais il n'y a rien là! By 'nothing' I thought perhaps they had meant 'no Michelin stars', but then one of them added, as if on cue: C'est comme la lune!