‘As page views became a priority, web editors had to decide when slideshows morph from fun novelty to craven solicitation’
|December 9, 2010|
Chadwick Matlin’s rough taxonomy of the new slideshow economy:
In May 2009, Thebigmoney.com was shouting into the void. Slate’s business site was eight months old, but it was still averaging only 50,000 page views a day, well below The Slate Group’s goal. Staff members, of which I was one, were at a loss: Where do you find an extra 100,000 page views laying around?
But then, manna descended. The tech team had finally built a way for us to publish a slideshow. Until then, The Big Money didn’t have the capability to run simple photo galleries that would earn a page view—and display a new ad—after every new click. Within days we ran our first slideshow, a visual essay about the history of credit-card design. Overnight, we found our 100,000 page views. Over the next few days, the slideshow made up 40 percent of our total traffic.
Slideshows quickly became an economic salve, and so they soon became an editorial priority. The agenda for weekly story meetings had a spot reserved to discuss upcoming slideshows. When that wasn’t enough, more meetings were held specifically to generate new slideshow ideas. Freelancers were encouraged to pitch stories that could be turned into slideshows.
Merleau-Ponty’s Child Psychology
As much as death signals the end of the self, birth is just as mysterious. Both extend out to infinity and signal the brevity and contingency of our lives. As mysterious are those first few years of life that one does not have access to as an adult, I know I existed before my earliest memories. I know I interacted with others, I learned to walk and talk. I was willful from my parent’s tales.
William Pope.L: Reader Friendly
William Pope.L is famous for (among other things) carrying a business card that identifies him as “The Friendliest Black Artist in America.” It’s a clever gag because it makes itself true, in a way, every time it draws people closer. The card must be especially useful when Pope.L does business with people who dread Black men or Black artists.
10 Things the NSA Has Seen Me Do
One winter in my early twenties myself and some good friends — a merging of art, music and literary ladies of New York, full-grown girls aspiring to be women — got together, had a lovely dinner, some wine and delightful chat. Then we decided to spend an hour practicing “Teach Me How To Dougie”. NSA — can you teach me how to Dougie? You know why? “Because all my bitches love me.”
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