‘We aren’t in a position to go offline’
The Lawnmower Man, New Line Cinema, 1992
From The Millions:
We’re not going to go back to the way things were before, and if anything, the Internet’s information economy is going to carve out a wider and wider swath in our brains. Subscriptions work for The New Yorker and The New York Times in part because they come with built-in audiences old enough to remember when paying for information was the best way to get it. People might pay monthly fees for subscriptions to Stitch Fix and Netflix, but this model won’t sustain itself in a world full of readers who expect good writing not to cost anything.
Foer also has a higher opinion of human willpower in the face of massively well-funded efforts to dismantle, divert, and repurpose it than I do. I don’t know if the founders of Google and the big social media platforms always knew it would be possible to turn their user bases into billions of individual nodes ready to transmit information—via tweets, texts, posts, and status updates—at the expense of all their free time, but they do now. Our phones and our brains exist in a symbiotic relationship that is only going to intensify as time passes. As Foer himself notes, “We’ve all become a bit cyborg.”
The more addicted we are, the longer we spend online, the more data we give big technology companies to sell, the less incentive they have to change. We aren’t in a position to go offline, because online is where our families, our friends, and our jobs are. Tech companies have the lobbying power, financial means, and captive audiences necessary to ensure that the stimulus-reward loops they offer never have to stop. Media organizations that take advantage of these weaknesses will grow, while those that put up pay walls, adding friction to the user experience, will wither and die.